Personal style is a big part of being a well-groomed gentleman. A freshly-shaven face and smart outfit go hand in hand in making a stylish first impression. And fashion always takes cues from the past. That’s why we’re excited to hand it over to Marie Miguel, a fashion journalist, to give us a fun history lesson about men’s and women’s’ fashion in the 1940s, and how that era still has influence over what we wear today. Enjoy! -- Fashion in the 1940s focused more on comfort than aesthetics. The start of the World War II significantly increased the popularity of utilitarian style. Practical styles were hugely advocated since it was an era of strict rationing and patriotism. With less extravagant pieces of jewelry, embroideries, and heavy fabrics, men and women were able to do their day jobs with ease.
What women wore during wartime 1940s
Typical 1940s day dresses were uniform in nature. Unlike women's fashion in the previous decades, clothing in the 1940s was uniform in nature. Dresses, blouses, and skirts had standard lengths, shapes, and patterns. Squared shoulders, below-the-knee skirts, and narrow hip suits became very popular. As the female workface increased, women began wearing wide-legged slacks because pants were much easier to work in than a dress or skirt. While initially only worn while working, these slacks transitioned into everyday wear and even became integrated into pants suits. At the height of the war, women were also encouraged to create their own dresses to conserve materials and reduce their clothing expenses.
What men wore during wartime 1940s
The movie The Aviator starring Leonardo Di Caprio accurately depicts the state of men’s fashion during World War II. Men wore plain suits in muted colors like black, navy, and tan. Vests, trouser cuffs, and pocket flaps declined in popularity as the need for sturdy clothing such as trousers and shirts made with cotton twill or gabardine started to rise. Additionally, the government mandated specific rules for tailoring: no double-breasted jackets, no slits or buttons on the cuff, and three pockets or less.
Fashion after the war
When the war ended in the late 1940s, rationing was lifted and men and women gained access to expensive clothing and accessories. Designers could choose from an array of laces, fancy fabrics, and textiles. Hence, the fashion industry regained its glamour and boomed once again. A prime example of post-WWII glamour is Christian Dior’s “New Look” – a long, full circle skirt nipped in the waist, featuring tons of fabric.
WWII fashion vs. today
Today, women still wear clothes with squared shoulders (without the pads), sports jackets, and knee-length skirts, styles which were quite popular in the 1940s. Utilitarian dresses and skirts are worn to achieve a vintage look. Moreover, the modified version of the wide leg slacks introduced in the same era has become quite popular among celebrities. Often, the slacks are paired with cotton or silk blouses and worn at formal events.
Men's Suits are still considered de rigueur for formal events and business meetings. But suits have also carried over into street style in recent years. It’s not uncommon to see men wearing blazers and slacks in the streets to achieve a high fashion look. Sans the tie and bow, suits are worn casually and paired with sporty polo shirts and plain t-shirts. Also important to note: many of the trendy styles both men and women wear today – bomber jackets, trench coats, chinos, and aviator glasses – have their origin in WWII military clothing.