We recently came across the Brand CRUX.
The name is intriguing and the design and branding is eye catching. We took a look at their product line and immediately related to them as a company. They believe in the craft of grooming. Not only the ingredients but the lineage from the grandfathers, i mean this is where it all started and why its still around because our grandfathers were legends when it comes to grooming products. They say at CRUX that "CRUX Supply Co.'s products are chosen for their staying power -- their power to carry stories of work and adventure from one generation to the next."
Read more to hear more about the company itself and where they get their inspiration and how it all began...
1. Where are you located?
We’re located in Barto, PA – a small, rural town about an hour outside of Philadelphia.
2. When did you start this business?
CRUX Supply Co. launched in October 2013.
3. When did you realize that this is what you wanted to pursue?
We really wanted to introduce a line, comprising of all-natural and organic ingredients, which would present a healthy alternative to most of the chemical-laden products currently on the market. Our identity was actually inspired by these wonderful dead-stock antique apothecary bottles that we uncovered on one of our travels, which we currently use for our Post Shave Tonic.
4. Describe a few steps you took to make this happen.
After we bought up the cases of the dead-stock antique apothecary bottles, we spent about year designing, researching, and prototyping before we were ready to launch. We wanted to make sure our customers received a top-notch, high quality product.
5. How would you deal with a customer who didn't know what they wanted?
We pride ourselves in amazing customer service, so whichever questions a customer might have, we’re ready to answer! We also offer sample sizes for our customers to try, so they can feel completely comfortable ordering a full-size.
6. What are some of your accomplishments as a business?
CRUX Supply Co. is currently run by a husband-wife duo (and a few very appreciated helpers from time-to-time.) We’ve come a long way in the past 10 months, and we’re super excited to see what the future holds.
7. What do you believe makes a quality product?
The ingredients are the main key. You need to know what you’re putting in (and on!) your body. Every product of ours is assembled by hand in small batches to help maintain cohesiveness and quality.
8. Where do you get your inspiration from?
We’re always listening to our customers with open ears.
9. What advice do you have for aspiring entrepreneurs?
Dedication is the key. You need to believe in yourself and your products. And take yourself seriously – if you don’t, no one else will.
10. Where can readers fin out more about you and your work?
We recommend: www.royalshave.com